People tend to only remember the extraordinary. You need to ensure your ideas and marketing reflect the extraordinary. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. Rather, your product or service must be high quality and easily marketable, and then you work to market it as extraordinary and innovative. As you research Word of Mouth (WOM), there are some questions you should be asking yourself along the way: What are the users willing to tell the non-users? Exactly how do your
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