Prepare for Lift Off!

Last time I gave you a laundry list of tips and tricks you can use to make your Word of Mouth (WOM) program work for you. Hopefully you’ve had some time to reflect and identified the ones that are the best fit for your company, products, services and target customers, so you can put them […]

Put it to Work!

In the last post we explained how to conduct Word of Mouth (WOM) research and then put that research into action. Today we’re going to provide you with some proven ways to use WOM when building and executing your campaign. The list below are some proven ways to use WOM that have been offered by […]

Search & Implement

People tend to only remember the extraordinary. You need to ensure your ideas and marketing reflect the extraordinary. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. Rather, your product or service must be high quality and easily […]

Decoding WOM Messages

Today’s lesson will focus on how Word of Mouth (WOM) messages are delivered and what you can do to influence those messages. There are essentially 3 methods of WOM: Expert to Expert Expert to Peer Peer to Peer   When experts are discussing your products and/or services you will most likely receive a noticeable increase […]

WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”; Check out the options and investigate different products available; Observe the product to check […]