Search & Implement

People tend to only remember the extraordinary. You need to ensure your ideas and marketing reflect the extraordinary. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. Rather, your product or service must be high quality and easily […]

Decoding WOM Messages

Today’s lesson will focus on how Word of Mouth (WOM) messages are delivered and what you can do to influence those messages. There are essentially 3 methods of WOM: Expert to Expert Expert to Peer Peer to Peer   When experts are discussing your products and/or services you will most likely receive a noticeable increase […]

WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”; Check out the options and investigate different products available; Observe the product to check […]

Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and explored how to make your customers’ purchasing experience a short, easy one. We are going to continue along that thread a bit today as we will be discussing the power of word of mouth and how to shape it to your advantage. […]

Word of Mouth Tactics – Part 1

Today we’ll start a new series topic on Word of Mouth and how it can make or break your business in the blink of an eye. In this first lesson we will provide a clear definition of word of mouth and what it means for your business. Word of Mouth is easily the most powerful […]

Multiply on Your Maximizing Resources – Part 4

The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize.  In review, we have covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Go Big Online Bartering with the Best Giving Away the […]

Multiply on Your Maximizing Resources – Part 3

The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize. Just to review, here is what we have covered so far: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up   Today we are […]

Multiply on Your Maximizing Resources – Part 1

The next series of posts will cover how to take maximizing resources and multiply them for even greater results. In this first of our four part series we’ll cover: Call in the Troops; Bring ‘Em Out of the Woodwork; Black Sheep Clients.   Call in the Troops Finding and securing new clients can be exhausting […]

Maximize Your Resources – Part 3

In the last post we outlined three more ways you can work on maximizing your current resources. They included: Revealing the soul of your business Breaking even to breaking the bank Standing up and standing out   Today we’ll highlight the final three areas you can work on to maximize your current resources. They are: […]

Maximize Your Resources – Part 2

Last time we highlighted the first three areas to work through in maximizing your current resources. They were: Recognizing the obvious Unconventional breakthroughs Facing the facts   Today we’ll cover the next three, which are: Revealing the soul of your business From breaking even to breaking the bank Standing up and standing out   Revealing […]