Mind Your Own Business!

The concept of minding your own business implies that while you are grinding away at your day job you need to be investing and working towards your future financial independence. Pretty soon you’ll be able to walk away from your day job and mind your own business full time.  The best way to do this […]

Get Out of the Rat Race

We’ve all had jobs we despised. We were underpaid, underappreciated, and bored out of our minds. We either quit these jobs or were fired for poor performance because we just checked out. Instead of falling into that trap, you need to consider every job an opportunity to learn something new that you will apply down […]

Prepare for Lift Off!

Last time I gave you a laundry list of tips and tricks you can use to make your Word of Mouth (WOM) program work for you. Hopefully you’ve had some time to reflect and identified the ones that are the best fit for your company, products, services and target customers, so you can put them […]

Put it to Work!

In the last post we explained how to conduct Word of Mouth (WOM) research and then put that research into action. Today we’re going to provide you with some proven ways to use WOM when building and executing your campaign. The list below are some proven ways to use WOM that have been offered by […]

Science of the Memes

Today we will explore the science of the memes and how spreading ideas through society is ingrained in humans. Memes Memes refers to types of ideas that spread the quickest through society, why they spread so fast, and how that affects consumerism. You can use this same concept to create a lasting positive impression about […]

WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”; Check out the options and investigate different products available; Observe the product to check […]

Harness the Power of Word of Mouth

Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: […]

Word of Mouth Tactics – Part 1

Today we’ll start a new series topic on Word of Mouth and how it can make or break your business in the blink of an eye. In this first lesson we will provide a clear definition of word of mouth and what it means for your business. Word of Mouth is easily the most powerful […]

Multiply on Your Maximizing Resources – Part 1

The next series of posts will cover how to take maximizing resources and multiply them for even greater results. In this first of our four part series we’ll cover: Call in the Troops; Bring ‘Em Out of the Woodwork; Black Sheep Clients.   Call in the Troops Finding and securing new clients can be exhausting […]

Maximize Your Resources – Part 3

In the last post we outlined three more ways you can work on maximizing your current resources. They included: Revealing the soul of your business Breaking even to breaking the bank Standing up and standing out   Today we’ll highlight the final three areas you can work on to maximize your current resources. They are: […]