Search & Implement

People tend to only remember the extraordinary. You need to ensure your ideas and marketing reflect the extraordinary. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. Rather, your product or service must be high quality and easily […]

Science of the Memes

Today we will explore the science of the memes and how spreading ideas through society is ingrained in humans. Memes Memes refers to types of ideas that spread the quickest through society, why they spread so fast, and how that affects consumerism. You can use this same concept to create a lasting positive impression about […]

Decoding WOM Messages

Today’s lesson will focus on how Word of Mouth (WOM) messages are delivered and what you can do to influence those messages. There are essentially 3 methods of WOM: Expert to Expert Expert to Peer Peer to Peer   When experts are discussing your products and/or services you will most likely receive a noticeable increase […]

WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”; Check out the options and investigate different products available; Observe the product to check […]

Harness the Power of Word of Mouth

Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: […]

Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and explored how to make your customers’ purchasing experience a short, easy one. We are going to continue along that thread a bit today as we will be discussing the power of word of mouth and how to shape it to your advantage. […]

Word of Mouth Tactics – Part 1

Today we’ll start a new series topic on Word of Mouth and how it can make or break your business in the blink of an eye. In this first lesson we will provide a clear definition of word of mouth and what it means for your business. Word of Mouth is easily the most powerful […]

Multiply on Your Maximizing Resources – Part 4

The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize.  In review, we have covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Go Big Online Bartering with the Best Giving Away the […]

Multiply on Your Maximizing Resources – Part 3

The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize. Just to review, here is what we have covered so far: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up   Today we are […]

Multiply on Your Maximizing Resources – Part 2

Last time we outlined how to start multiplying on the resources you worked on maximizing. We covered the following areas: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients   Today we are going to look at the next three: Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up   Olympic-Sized […]